I help business owners imagine their business with AI - then I build it, and help their team get on board. The human side and the technology, together.
Most consultants arrive with solutions. I arrive with questions. We figure out your business specifically - your team, your headaches, your opportunity - before a single line of code is written. That's the conversation nobody else is having with SME owners.
Technology only sticks when it brings people with it. A decade spent helping real teams change how they work - not in theory, in practice - means the agent we build actually becomes the new way of working. Not a one-off project. The new normal.
20 years in technology. A decade helping real teams change how they work. Now building AI agents for businesses where every hour matters - and making sure they stick.
Every engagement starts with imagination. Then we build. Then we make it stick.
Most business owners know AI matters but can't picture what it means for their specific business. Nobody has sat down with them to figure it out. That's exactly what I do.
Software that handles the mind-numbing work - the follow-ups, the reports, the admin that buries the day. Built and deployed as a genuine digital teammate. Not a demo. Working infrastructure.
"Every agent is onboarded with the same care as a new employee - trained on your offerings, your voice, and your values."
"It gave me the confidence to start exploring how AI can show up in my work." — Nicola T.
Every agent has been built. A real team. A real change in how work gets done.
A busy business owner was stopping her own work to answer the same questions every day. Her team went to WhatsApp when they couldn't work things out - and every message landed in her lap.
The information existed - it was buried in documents nobody had time to dig through. We built an AI agent connected to the company's own content so staff could ask any question in plain language and get an answer faster than a WhatsApp message.
Built in weeks, not months.
A continuous journey, not a one-off project. AI becomes the new way of working, not a destination.
Helping the business owner see their AI-enabled future before anything is built. What could this business look like?
Finding where AI becomes a genuine teammate. Which work is mind-numbing? Where does friction live? What frees people up?
Designing and deploying the right AI agents. Custom-built. Tested with real-world scenarios. Handed over fully.
Making sure the team gets on board and stays on board. The technology only sticks when it brings people with it.
I've spent 20 years in technology and a decade specialising in one genuinely hard problem: helping people change how they work. Not in theory. In practice. With real teams, real change, and real businesses on the line.
I've done this with large organisations including Emirates and Net-a-Porter. Now I bring that same rigour to smaller businesses - the ones where every hour matters and there's no room for something that doesn't work.
I build things constantly, because the best advice comes from people still doing the work. In 20 years, I've learned that technology only sticks when it brings people with it. That's what I build for.
"Getting AI to stick is a human problem, not a technical one."
Enterprise systems rigour, now applied at SME scale.
What I'm building, what breaks, what works.
The parts
Product photography, 3D modelling, render farms - the tools that let customers see their custom order before they buy it. I built ROLLFORM for the MindStudio Hackathon: upload your roller skate parts, the agent assembles them into a flat lay and spins the finished skate in 360°. Top 10 globally. What used to take a studio now takes an agent.
Read more →The client was interrupting herself to answer team questions many times a day. Here's what we built, how long it took, and what changed for her and the team.
Read more →One free 30-minute conversation to find out if we're a fit. No pitch, no obligation. Let's figure out where AI can help.
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